Colour Psychology & Your Home – How Colour Influences Your Mood

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When people come to us, at Flight Decorating, to redecorate their home, they usually talk about their favorite colors, or what they think is pretty, when it comes to painting the walls. But interestingly enough, that may not be enough of a criterion to determine the next color of your walls.

In order to accurately determine the next color of your dining room walls, you need to understand a tiny bit of color psychology. So let’s get to it.

 

What is color psychology?

Color psychology is something that marketers often use in order to increase their sales. You will notice colors like red or green are present in the logos of many popular brands and companies. Think Coca-Cola, for example. This is because the human brain is trained to associate the color red with a certain urgency, and thus, its presence makes us likelier to buy Coke, rather than a similar beverage that was, say, yellow.

Well, this can also be applied in interior design, because studies have shown that each color is associated with a certain feeling. So depending on the purpose of the room you are painting, you may want to take these associations into account.

 

Different colors have different meanings…

… and while these will, of course, vary to a certain extent depending on your personality, chances are some of the below associations are true for you, as they are for others.

 

1.   Red

Since we used it as our example, we thought we’d also start with the color red. Red, as we all know, is the color of passion and excitement. This is why we buy red roses to show our affection.

In terms of interior design, however, red can be a little difficult to match. It’s a heavy color that sparks deep emotion, and wouldn’t be appropriate for, say, a bathroom or a bedroom. It would, however, work nicely in a dining room, or wherever you entertain guests most frequently.

 

2.   Yellow

Yellow is a traditional energy color, which also makes it a great shade for kitchens, as well as living rooms. It might be too bright for the bedroom for example, but may be just what you need to work up an appetite.

 

3.   Purple

Purple is a very challenging color, when it comes to interior design, but also a deeply rewarding one. Traditionally, purple has been associated with royalty and luxury, which is why some people prefer to have a duller shade of purple in their bedroom.

Alternatively, purple can also be conductive of creativity, and thus a wonderful shade for your home office.

 

4.   Green

Speaking of the home office, green is a great color for concentration, and brainstorming. It’s also said to have a calming effect, which may be useful, when you’re stuck in your office 8 hours a day.

 

5.   Blue

Blue is a deeply calming color, which makes it an ideal shade for a bedroom or a bathroom. Of course, the shade of blue you choose will alter the emotion it invites. For instance, a deep navy blue is more calming than, say, a neon light blue.

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